How to access in-camera photos on HX30v?

Is there a hidden driver which allows access to the internal memory on an HX20/HX30 via the file explorer in Windows 7, or is the internal memory only accessible through the horrible bloat-ware "Play-Memories Home" that Sony provides on their website?

Having used the Lumix line for the last 2-3 interations, the cameras internal memory comes up as if it's a standard flash drive. I expected that would be the case with the HX30.