Leica prices and profit margins

Started May 14, 2012 | Discussions thread
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Re: With returns like that...
In reply to Ashley G, May 14, 2012

Ashley G wrote:

...who would want to be in the camera business? Seriously, even at the Leica 15% (off a vastly smaller turn over) we are not talking about a gold mine. Remember that there is always the possibility of a loss and ever present huge expenses to bear. Investing in this business is strictly for the patient....and brave!

I think that most businesses will run at lower than 15% profit, quite a lot of products do in the technology sector too - that return would suggest to me that there wasn't a lot of product development done in 2011 whilst they maximise profits from existing products...

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