Lightroom 4 in the App store - conspiracy theories wanted

Started May 10, 2012 | Discussions thread
Senior MemberPosts: 3,648
Re: Lightroom 4 in the App store - conspiracy theories wanted
In reply to Najinsky, May 12, 2012

Najinsky wrote:

Why would Adobe give $45 'free' revenue to their competitor?

Try this for an exercise. Run the same logic behind that question through a similar question about traditional retail channels.

Why would Adobe give 50% revenue to other retailers...i.e., why should Adobe give up 50% revenue to Amazon, MacMall, MacConnection, etc.

Well, because a bigger sales footprint results in more sales, even if they make less profit. It's still profit.

Now juxtapose retail with Apple App Store.

Adobe Store = Adobe keeps 100% revenue
Apple Store = Adobe keeps 70%
Amazon etc. retail store = Adobe keeps 50%

Hmm...that Mac App Store may not be such a bad deal after all.

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