Canon goes mirrorles in June (no m43 partner I guess)

Started May 10, 2012 | Discussions thread
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Re: Already posted (nt)
In reply to Tim in upstate NY, May 11, 2012

I agree that Canon is too conservative and would rather create their own system then join m43.

BUT, I actually think if Canon would be more daring and join the system, it could do better. If it would introduce two key innovations: fast zooms and hybrid PDAF/CDAF bodies, it would gobble up all the profits, using the existing system as a trampoline to overcome their late-comer status. All what they would lose is some sales of prime lens (which they would have to share with existing players), which are minuscule compared to zooms and bodies. What they would gain is coming into 4-y/o system without need to create their own, making their first body (and kit zoom, provided they bring the innovations above to the table) attractive from day 1.

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