I was never in love with the color from my HX5 either, but I found it was nothing that couldn't be fixed by hitting the "enhance" or "auto correct" button on any basic photo program, from iPhoto to Picassa. If you really hate having to go anywhere near the "edit" button on your computer, then I'd take a Canon - any Canon - any day of the week. Their color balance tends to be the most pleasing of anything I see. But I'm really not a fan of the SX260 other than that. It's a slower camera, not as good in low light, and lacks my favorite toy (panorama). Macro is definitely much better though, and over-all IQ is equal to or better than the competing newest Sonys -- any of which are going to be a step above the HX5. The colors don't look improved much though. The HX9 processed them really good in the box, but the HX10 looks like I'd need to hit "enhance" again before sending them out, to get the colors right.