Color shift on X10 and close remedy on LR

I'm shooting 12MP jpeg. The in camera-settings is simply useless or should I say it does not offer enough setting options (in finer interval, or even individual colors channel) to fine tune the colors. Just to be fair to X10, I dun think any better P&S or DSLR adjust colors like LR or any other image editor.

Sadly to say, all I want is colors to what my eyes see and not some funky weird pinky tone.