Why is Lightroom download more expensive than shipped box?

Started Mar 19, 2012 | Discussions thread
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slaybells
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Why is Lightroom download more expensive than shipped box?
Mar 19, 2012

In the UK, the price is £106.48 for the download, and £103.88 for a shipped box!

What is that about? And amazon.co.uk sell it for £99 (boxed version)...

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