Here is my theory about 5DM3 pricing...

Started Mar 4, 2012 | Discussions thread
Lost in Time
Regular MemberPosts: 207
Re: Here is my theory about 5DM3 pricing...
In reply to vbeliak, Mar 4, 2012

If you have a manufacturing constraint that limits how quickly you can build things, it is better (more profitable) to charge more up front and maximise revenue.

Canon's recent track record in building and shipping things isn't too brilliant recently (where's the 1DX for example, let alone all of the delays around the new super-tele lenses). Maybe the 5DIII will finally change this, and if so, prices will drop as the sales volume builds.

For me to upgrade, there has better be one hell of an improvement in IQ (particularly low-ISO DR and shadow banding) in order to justify the cost. I am still baffled at Canon releasing a wireless flash system, yet not including wireless control directly in the 5DIII - something that would have helped justify the sticker price.

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