Fuji on the slow road to Kodak's end?

Started Mar 3, 2012 | Discussions thread
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Nightwings
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Fuji on the slow road to Kodak's end?
Mar 3, 2012

Does anyone see any parallels to Kodak with Fujifilm? Do you think... eventually, for the same / similar reasons Fujifilm will eventually die off, albeit at a slower pace than Kodak's demise. Or do you see Fujifilm adapting enough to survive/thrive in a very competitive market that is digital cameras? The reason why I pose the question is that I see similarities with Kodak's strategy a few years ago, and that was to pump out all kinds of camera models... mostly just minor variations of each other with the theory of putting their name out there by sheer volume of camera models. That didn't work out too well for Kokdak ... and Kodak had the price advantage as well ... whereas fuji seems to be gambling on highly priced bridge cams and other expensive niche models as part of their lineup.

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