Full Frame is now a luxury item!

Don't get me wrong, I think the 5D3 is going to be a great camera, but the launch price makes it just over twice as expensive as the 5D2. Are Canon trying to make Full Frame some sort of eliteist format?

I glad I still have the original 5D, though I may be tempted to get the 5D2 if the price is to drop, the 5D3 is way out of my money league.