is brand loyalty stupid? Cognitive dissonance.

Started Feb 10, 2012 | Discussions thread
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FinancialWar
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is brand loyalty stupid? Cognitive dissonance.
Feb 10, 2012

I shoot Nikon DSLR but I also have canon S95 which I bought few months ago. But now I have constant desire to rid of the S95 and get the Nikon P7100 even though deep down in my heart I know the S95 is a better camera for me.

The the reason that I want to change is because I have this desire to have all my camera gear Nikon. I know this is very stupid, we should buy whatever tool for our situation and reward the company that makes the better product.

I searched up on this issue and came across this term cognitive dissonance.
http://en.wikipedia.org/wiki/Cognitive_dissonance

I wonder if you have the same, do you stick just to one brand even though there are better camera out there, or do you have different brands of camera.

Canon PowerShot S95 Nikon Coolpix P7100
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