Who is buying OM-D and new to M4/3?

At the very least this camera seems to be a hit with people who allready have a system. The question is how many new M4/3 users can this model bring in?

If you are on the fence the reasons why I went M4/3 are below:

1) Small size bodies and lenses with large sensor
2) Most Panasonic and Olympus bodies are interchangable
3) Diversification of product with more than one manufacturer