How Canon can compete against the D800

Started Feb 8, 2012 | Discussions thread
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Horshack
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How Canon can compete against the D800
Feb 8, 2012

Products in competitive markets succeed by taking advantage of gaps created by their competitors. Those gaps are created either involuntarily by limitations of R&D/technology or intentionally as a means to differentiate and segment their own product offerings.

Nikon exploited the segmentation gap Canon created between 5DM2 and 1DsMII/1DIV (AF, fps, buffer size) with the creation of the D700. Canon in turn fought that gap by putting the 1DsIII sensor in the 5DM2.

It's time for Canon to reverse roles and exploit Nikon's segmentation gap the way Nikon exploited theirs with the D700. Nikon's gap between the D4 and D800 is High ISO performance, FPS, and buffer size. Canon wont want to risk their own 1DX vs 5DIII gap in terms of FPS and buffer size so the target should be High ISO performance and maybe split the difference for FPS/buffer capacity. So I'm talking a 5DMIII with everything from the 1DX (AF, metering, sensor) but lower FPS and buffer capacity.

Even though on a technology basis a NR+downsampled D800 would be competitive with a D4/1DX for High ISO, achieving that puts data and workflow demands on the photographer, not to mention working against photogs' nasty and unavoidable proclivity for comparing camera performance at the pixel-level (100% crops). So even if the 5DIII's High ISO advantage over the NR+downsampled D800 is small (or even zero), it will still be a win in terms of how photogs would compare results in their normal workflows. And it would be a win in terms of perceived reduced workflow requirements.

So again, a 5DMIII w/18MP 1DX sensor/AF/metering but lower FPS and buffer capacity.

This gap is pretty obvious from the unmet but strong demand for a D700s, a D700 with a D3s sensor, for those that don't want or need a combo High MP/High ISO camera and its attendant workflow requirements. This gap wouldn't exist if Nikon had put sRaw support in the D800, but I suspect they intentionally left this out to maintain High ISO/lower-MP workflow segmentation from the D4.

Canon EOS 5D Canon EOS 5D Mark III Canon EOS-1D Canon EOS-1Ds Nikon D3S Nikon D4 Nikon D700 Nikon D800
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