L'Oreal advert banned in UK

Started Feb 4, 2012 | Discussions thread
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Shane Pope
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L'Oreal advert banned in UK
Feb 4, 2012

Notice how the use of the words lower resolution are used here .... looks like this is a positive step forwards

http://bigpondnews.com/articles/Entertainment/2012/02/04/LOreal_advert_banned_in_UK_714739.html

In a statement, L'Oreal said it had 'sought to represent Rachel Weisz as favourably as possible and therefore every effort had gone into ensuring the most flattering set-up' by using a lot of light, soft focusing and lower resolution.

They added: 'The ASA had previously ruled that cosmetics ads could present their product in the best possible light'

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