Why no FF announcement?

Started Feb 2, 2012 | Discussions thread
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Don Boyd
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Why no FF announcement?
Feb 2, 2012

I'm trying to understand why Ricoh is being mum about a Full Frame Pentax camera. With Nikon and Canon both, allegedly, announcing their updated D700 and 5D Mark II within the month, why wouldn't Pentax want at least their loyal shooters to know that they have one in the works? Without knowing if a FF is in the immediate or near future, I think many of us currently shooting Pentax will opt for the D800 or 5D Mark III (or whatever they end up being called), I know that I am. To lose those of us who have been with Pentax for awhile to Canikon means a significant loss of revenue over the years when lenses and accessories are figured in.

Would those of you who have some marketing experience weigh in on what the disadvantages might be of Pentax announcing their plan for FF. In the face of new, highly attractive FF models from other makers, could the lack of a statement from Pentax be construed as having no plans for a FF camera? Thanks
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Don Boyd
http://www.donboydphotography.com

Canon EOS 5D Mark II Canon EOS 5D Mark III Nikon D700 Nikon D800
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