If E7 is justified why not EXXX

Started Jan 26, 2012 | Discussions thread
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Trevor Carpenter
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If E7 is justified why not EXXX
Jan 26, 2012

There seems to be eternal optimism that an E7 will appear and complete acceptance that there will never be another EXXX. What I don’t understand is surely a camera the price of a potential E7 has a very limited marketplace if for no other reason than it is beyond an awful lot of people’s pockets. The EXXX would also be beyond many people’ pockets but there must a a much bigger market place for a camera costing 50% of an E7. The same principle applies to just about any item. The people who get away with selling top end goods invariably have positioned themselves as suppliers of luxury items. Very rarely do suppliers who sell, across the whole market become leaders at the luxury end.

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