For me it was somehow obvious. I wanted that the present had a beautiful green colour (my wife's favourite colour). I have some photos with green texture, so it was the way to go.
The red bow was for me really difficult to make. It is made of several pieces of shorter red ribbons bent and glued together.
The only negative side effect was that my wife began to appreciate the presentation a bit less when it turned out that I put it on a challenge.