Sigma's next camera will be ???

Started Dec 13, 2011 | Discussions thread
Kendall Helmstetter Gelner
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Misguided analysis
In reply to Roland Karlsson, Dec 16, 2011

Roland Karlsson wrote:

Yes - there probably are. Most at Sigma and some outside. But ... those that do know will not tell you. And in the light of the almost total marketing failure SD1

The SD-1 has not been a marketing failure at all.

It may have been a pricing failure, although even that we cannot say for sure as we do not know sales targets or in fact sales.

But marketing failure? I don't see it. Marketing works with the product and price you have, and they have done what they can.

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