Strictly rumor: Pentax 35mm full-frame DSLR and APS-C EVIL to come in 2012

Started Dec 9, 2011 | Discussions thread
Lance B
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Re: Don't get excited too fast
In reply to moving_comfort, Dec 13, 2011

moving_comfort wrote:

sfa1966 wrote:

wlachan wrote:

because the majority of existing Pentax lenses will perform poorly on FF DSLRs, FA primes included.

I can imagine that this has been one of the reasons that we have not seen a FF Pentax DSLR before now. Indeed, Ned Bunnell has previously intimated something along these lines.

.

That's not what Ned was implying. His "You have to ask yourself, where are the lenses?" comment in response to a FF query meant two things:

1) The vast majority of folks who buy into an FF format consider the lenses before making a decision, what's available from that manufacturer compared to others. Pentax really came up short here. No f/2.8 zooms, mainly, but holes in a bunch of areas compared to Canon/Nikon. This was Sony's Big Mistake , according to that Online Photographer article - lack of lenses, and what they had was overpriced - thus, A850/A900 didn't do as well as they could have. (Note: FA Limiteds are not overpriced compared to their equivalents (or lack thereof) from other manufacturers.)

2) Pentax would need more high-margin lenses to accelerate ROI. The body, if priced competitively, would only show a couple hundred $ profit per unit - not enough to pay for itself in a reasonable amount of time. More lenses accelerate that payback. BUT: These new lens roll-outs are the most expensive part of the whole deal, and Pentax-standalone was stuck because they'd have to finance the whole thing. Pentax-Hoya had the cash/credit, but they weren't willing - they were working on the 18-month plan, in preparation for sale.

Ricoh has the deep pockets and the desire to compete in this field longer-term. Thus, we will see a FF body - and the new lens roadmaps .

I'd say you could be right, MC.

I see no real reason why Pentax/Ricoh couldn't do this and I think that at heart this is the reason why Ricoh bought Pentax as they want to get back into the camera business, just like the "old days".

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