Is Canon SERIOUS about the increase prices of lens?

Started Dec 8, 2011 | Discussions thread
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Danny Williams
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Is Canon SERIOUS about the increase prices of lens?
Dec 8, 2011

I was planning to purchase a new Canon 500/4 IS lens this week, when I got a shock to see that they have discontinued the lens, but are bringing out a replacement after the first of the year..........but at nearly a $4000 price increase. Have these folks lost their minds. Last month we could purchase the lens almost anywhere for $6700. Today they want us to order one for $10,500. Is there no recession in Canonland? Can this really be happening?

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