Why no Olympus m43 body without IBIS?

Started Nov 29, 2011 | Discussions thread
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bluevellet
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Why no Olympus m43 body without IBIS?
Nov 29, 2011

I know people will argue Olympus includes IBIS to compensate for their lenses without OIS, but if you look at their older 4/3 bodies, there was always small, low-cost bodies without IBIS, despite the similar con with their 4/3 lenses. So why is it different now with m4/3?

There's clearly a drive to make m4/3 cameras smaller and drive down cost, IBIS is an obstacle with that goal.

The only reason I can see is because of Panasonic, they're more involved with m4/3 than they ever were with 4/3, they're a direct competitor and IBIS seem to serve as a marketing ploy to differentiate Olympus cameras from Panasonic's and keep people from buying Panasonic lenses with OIS if they already have IBIS in Olympus camera bodies.

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