Keep the pressure on
A few of us have already updated the A77 to v1.04 and been underwhelmed by the changes. Or lack of. Why so little?
All I can suggest is that you find the person responsible for Sales in your respective countries and nag them via email personally. They'll push it back to R&D in Japan we hope.
Google and you'll find. Target acquisition. Be a thorn, remind them of priorities.
Join the Facebook groups and nag there too. Whenever they have something to show off, or have a Q&A session live, like Sony UK do, pose a polite question which may be a little off-topic but puts them bang-to-rights.
I'm aware these fora are probably read by Sony, so make your feedback plain and open.
When praise is due, give it.
Sony UK are great at CS when push comes to shove. Welwyn SonyStyle are fab too.
After-sales premium/pro support could be offered via Sony Professional for instance.
2012 looks like it'll be big for Sony FF and pro-level releases, so we to to feel valued and prized.
The A77 is near perfect, but please, if you offered potential by Sony, why isn't it fulfilled. They can knock Canikon akilter, steal their thunder. Look at the Thai factories being brought online so soon after the misery of the floods. Fantastic!
Bring it on.