The point of Lytro

Started Oct 20, 2011 | Discussions thread
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Andy Crowe
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The point of Lytro
Oct 20, 2011

I think a lot of people are missing the point of the new Lytro camera. It's not designed for photo enthusiasts to refocus their image after taking it, it's designed for social media snappers to quickly capture a moment, upload it without any processing, and then allow the viewers to interact with the image (by refocussing).

The simple design of the camera, lack of controls and instant on all point to letting people take photos instantly so they don't miss an important moment. The target market for this camera probably likes the "look" of shallow depth of field, and have had a lot of exposure to it in professional photographs and pull-focus shots in films, but don't have the skill to properly use a camera with shallow depth of field in quick social snap situations.

This camera allows someone to quickly pull it out of a bag, take a shot without waiting for focus or worrying about what part of the image to focus on and then upload it to Facebook without doing any processing. Once uploaded they and all their friends can play director by pulling focus on different parts of the image in real time.

It's certainly not for most of us (lack of resolution and controls pretty much rule it out for anyone who wants an enthusiast camera) but for the average FB user who wants to capture and share moments quickly and get that shallow depth of field look without having to spend a lot of time and money to get it this has the potential to be a real game changer.

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