IMHO, Pentax needs to reposition the brand.

Started Oct 2, 2011 | Discussions thread
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Re: IMHO, Pentax needs to reposition the brand.
In reply to sfa1966, Oct 4, 2011

The "Be interesting" slogan seems to be biting off of Apple's "Be Different" from a while back. To me Pentax shooters have always seen themselves as a bit different, "interesting" - prefering primes to zooms, K1000 manual to wiz-bang AF, etc. Now there is the Q, a tiny, quirky camera for those who dare to not follow the pack. I like where they are going with it. They got my attention with the Q (which I will surely buy), now if they release a mirror-less camera similar in build and styling to the Q with an APS-C sensor (FF may not happen as I am sure they'd want to use their DA lenses, even though they have some awesome FA, and limited lenses like the 43 1.9), they will destroy the current competition.

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