Nikon 1 - Spot On - Upgrade from Phone Camera
Rather than view the Nikon 1 series as bridge cameras between a camera phone and DSLR, I view them as tweeners between pockectable digicams (e.g. S95, LX5, XZ-1, etc.) and DSLRs.
If all Nikon were aiming for in the J1/V1 were to beat a camera phone in terms of speed of operation, they would have accomplished that feat easily with the P300 released earlier this year. Rather, the 1 series fall into the emerging market of CSC.