Michael Reichmann explains the SD1 price...

Started Jul 23, 2011 | Discussions thread
Richard Franiec
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Re: The price was already set at below $2000.00 prior to the release.
In reply to DMillier, Jul 26, 2011

DMillier wrote:

Maybe it could be rebadged as a Mark 2 or SD1i with some superficial changes? It's such a shame really, this debacle, because priced reasonably it is clear that the camera has what it takes to put the Foveon chip firmly on the map. People would forgive that bad and accept the goodness at the right price....

People would still forgive the initial blunder.

It would take the correct decision to do what is right. This could be the most horrific thing to deal with, taking into account what was said on Sigma part so far. No matter how many "loaners" they give away, the exposure for SD-1 as exceptional photo taking tool will be very narrow. A few pictures in sports, fashion magazines or National Geographic would be lot more helpful. To reach larger market, much more than the current package should be offered, leaving the IQ alone:

-competent camera body including processing speed and functions available in competing systems
-support including pro
-processing software able to handle SD1 files without reinventing the wheel,
-listening to the customer base to address the shortcomings
-correct pricing policy
-multiple system mounts offered

Counting on the current strategy, Foveon chip will be facing uphill battle which will become steeper with every advancement in competing technologies.

Cheers

Richard

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