Michael Reichmann explains the SD1 price...

Started Jul 23, 2011 | Discussions thread
BillCarr
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Re: Michael Reichmann explains the SD1 price...
In reply to worldcup1982, Jul 25, 2011

worldcup1982 wrote:

BillCarr wrote:

worldcup1982 wrote:

I fail to understand how amateur a company can be...one guy?

One guy can make final decisions. Look at Apple or Oracle, or Akio Morita whne he ran Sony. When it comes to Sigma it appears to be this guy:

http://www.sigma-photo.co.jp/english/company/index.htm

Ok then...but the guy must have a great knowleadge about the market and about his position in this market.

No. He made a last-minute unilateral decision despite previous plans to price it competitively with the Canon 7D. A mercurial decision according to people inside the company (coming from people with such contacts like Reichmann and Rytterfalk). The company is a quixotic fiefdom and its leader is making poor decisions. Simple as that.

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