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Michael Reichmann explains the SD1 price...

Started Jul 23, 2011 | Discussions thread
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Re: The price was already set at below $2000.00 prior to the release.
In reply to SigmaChrome, Jul 25, 2011

Maybe it could be rebadged as a Mark 2 or SD1i with some superficial changes? It's such a shame really, this debacle, because priced reasonably it is clear that the camera has what it takes to put the Foveon chip firmly on the map. People would forgive that bad and accept the goodness at the right price....

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