Michael Reichmann explains the SD1 price...

Started Jul 23, 2011 | Discussions thread
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Re: The price was already set at below $2000.00 prior to the release.
In reply to Gary Dean Mercer Clark, Jul 24, 2011

I tend to agree with Gary that a company that has reached the level Sigma has would have had to have had a real handle on costs well before releasing a product. Not to mention the PR failure of bait and switch with blurbs about a price point in the 7d range and then releasing it with a silly MSRP.

Sure Sigma has the option to do this; but they also have the responsibility to take the heat.
Those who forget history are condemned to go to summer school.

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