Michael Reichmann explains the SD1 price...

Started Jul 23, 2011 | Discussions thread
Paul Petersen
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Re: Michael Reichmann explains the SD1 price...
In reply to DMillier, Jul 24, 2011

At this point the question is more how will Sigma recover from this fiasco?

Repricing the SD1 ASAP would be easy except for the fact that a few people have put their own money down. From a CS standpoint the only answer would be to issue refunds for the difference.

Introducing a new model with the same sensor at the expected price would be an option but would shatter their desire to place the SD1 as their flagship product.

The biggest roadblock is the companies Japaneese culture. Death is often preferred to admiting you screwed up. Many lies can be told to "save face" which is permissible under their sense of allowing others to keep their honor. That concept is DOA in western culture so I guess we get to watch and wait to see what happens. This fiasco will not kill the company since this is not their prime business, however it is a major setback for their aspirations to be a player in the DSLR business.
Pete
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