Lytro - Innovative or Hot Air

Started Jun 22, 2011 | Discussions thread
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Re:Should have sold/licensed the patents
In reply to bloomoose, Jun 29, 2011

bloomoose wrote:

Even though I can think of some reasons why the company wants to develop their own compact camera with the technology at first, I believe they need to license it to others to really be successful.

He really should have licensed or sold the patents with a royalty clause.

Breaking into the global camera market with a P&S camera would be a daunting task. Not only that but the time and money it takes to develop, test, manufacture, and distribute would be extraordinary for a start up.

This company is taking huge risks on a technology that may not be successful.

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