X100 Magazine Ad - "Exceptionally low S/N ratio"!

Started Jun 14, 2011 | Discussions thread
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Jon Stern
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X100 Magazine Ad - "Exceptionally low S/N ratio"!
Jun 14, 2011

I'm not sure if someone's posted this already, but on my United Airlines flight to Japan today, I saw an advertisement from Fuji USA for the X100 in the in flight magazine (rubbing in the fact that I hadn't got mine yet).

In the text it said that the camera has, "Exceptionally low S/N ratio". I believe that was the exact wording. Of course it should say, "Exceptionally high S/N ratio".

Fortunately for Fuji, most potential customers will either not understand what that means, or won't notice, or will be smart enough to realize that is a mistake. Kind of embarrassing for a camera company though.

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