vote the price

Started May 23, 2011 | Discussions thread
AngryCorgi
Contributing MemberPosts: 886Gear list
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Let's be frank...
In reply to FritsThomsen, May 24, 2011

It comes down to this: I know there is a desire for Sigma to make serious $$$ on the SD-1, but the thinking can't be so short-sighted as to sink the whole ship. The camera is akin to a "gateway" drug...it starts you off, then you just get deeper and deeper in. It has to be financially realistic (even if that means a near-zero profit for Sigma on the product) or buyers won't be jumping in. Once they are in, there is only one way to go for glass --- more Sigma products! Sigma needs to keep the front door open and keep the product within the reach of normal consumers, or they have no chance of enticing people to buy SA-mount lenses. This is what video game console makers do ALL THE TIME, and it usually works out well.

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-AC

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