Sigma's catch 22

Started May 20, 2011 | Discussions thread
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roanjohnnyc
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Sigma's catch 22
May 20, 2011

The demand and interest for the SD1 when it was announced was astounding, Sigma knew that they had a winner in their hands....... The earthquake in Japan happened and I'm sure this affected the manufacturing of SD1 bodies - So Sigma had 2 choices:

1. Delay the product availability (even though it is already way past its FEB due date).

or.

2. Introduce the product to coincide with its 50th anniversary yet increase the price to equal the supply/demand equation.

.......and Sigma chose the latter.

.......I wonder though if this camera would've been priced around 1600-2000 USD if the earthquake didn't happen.

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