Why is the FZ40 discontinued?

Started May 2, 2011 | Discussions thread
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eyalg
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Why is the FZ40 discontinued?
May 2, 2011

At B&H it appears as 'discontinued',
at Adorama it doesn't exist anymore,
and on Amazon it's priced between $494 and $589.

Does this mean a new model around the corner,
or is the FZ100 holding the fort by its own?

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