There will be new cameras in E-x and E-xx, according to

Started Apr 22, 2011 | Discussions thread
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Re: You don't need to read between the lines.
In reply to johnarvee, Apr 27, 2011

johnarvee wrote:

Pixnat2 wrote:

When I read between the lines of this news, I can't help to see the Oly future this way :

Actually, you don't need to read between the lines. It's Olympus' plan, not mine, or ours for that matter.

Q: What can you tell us about the future "PEN Pro" you mentioned in your presentation?

A: We see the mirrorless system as the future of digital photography. In 5-10 years reflex cameras will be a niche or will not be there at all. So we believe that PEN in the long run will also be in the professional market – but that will take maybe 2-3 years. In 2011 you will see more PEN products and more lenses (beyond what was discussed in the presentation).

A nice marketing quote to boost pens sales, IMHO. At the same time, they told that they will end 4/3 cameras. Now they step back. So, only time will tell And we will see what will happen this year.


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