Fujifilm, 8th in market share and *Dropping*

Started Apr 22, 2011 | Discussions thread
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Fujifilm, 8th in market share and *Dropping*
Apr 22, 2011

I suspect some here have already seen this news as reported by Thom Hogan. IDC Japan released their research on world wide market share. Fujifilm came in 8th place with only 4.9% market share. By any standards a truly dismal showing. Thom says that not all that long ago, Fujifilm was in contention for 3rd place in world wide market share. Fujifilm has been dropping market share constantly since then. Even Kodak has more market share than Fujifilm (7.4%).

Out of the major players in cameras, only Pentax and Casio have less market share than Fujifilm.

Clearly Fujifilm's strategy of producing gimmicky cameras that are built on specs is NOT working. Their sinking market share has not turned around. They need to build a camera that produces serious image quality. The X100 is NOT that camera. It is far too niche to be a savior for Fujifilm. And they need to do it soon.

 rattymouse's gear list:rattymouse's gear list
Fujifilm FinePix F10 Zoom Fujifilm FinePix F20 Zoom Fujifilm FinePix F70EXR Fujifilm FinePix X100 Fujifilm X10 +9 more
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