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Adorama comments on Canon Rebates and Pricing

Started Feb 22, 2011 | Discussions thread
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Adorama comments on Canon Rebates and Pricing
Feb 22, 2011


Manufacturers usually require retailers to meet MAP restrictions in order to participate in a rebate offer program, and many of Adorama’s regular list prices are frequently too low to be able to offer the rebates. If we don’t comply, we’ll lose our Authorized Dealership Status

When a manufacturer or US importer changes MAP parameters and enforces them vigorously, retailers are left with no option. Therefore when our inventory is exhausted, prices have to go up to reflect the new MAP. Nevertheless, prices at Adorama will at no time be raised above MSRP.

MAP restrictions mean that when the rebated lenses are marked up to the Canon "estimated price," the cost of the unit with the rebate applied will in some cases either be equal to, or in some case greater than the regular discounted price that we were selling them for before the instant rebate program went into effect!

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