Thom Hogan on Olympus...

Started Nov 8, 2010 | Discussions thread
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Franka T.L.
Veteran MemberPosts: 7,874Gear list
Well, generally speaking, yes .....
In reply to X100fan, Nov 8, 2010

Olympus clearly lost the battle with 4/3 against other DSLR , not been able to gather enough market share and enough penetration for continuous momentum and a healthy ongoing business ( funny that Pentax with an even fewer martket share had able to do it right ). Now M4/3 , well, let's face the fact, its more a Panasonic project than Olympus one. But , and a big one, Olympus did take the head start in making and marketing the now very trendy ILC form factor, but hey, just like mirrorless, its not a special thing that one can keep to oneself. In a word, its disruptive product deployment , but not disruptive technology. As others had shown, Panasonic with their GF1 ( with only one model, it eats into Olympus' very well which had 3 models to compete ) and then we had Sony NEX and Samsung NX ....

It is quite clear than there is little Olympus provide that others cannot or would not so far. Their advantage regarding lens ( as in ZD 4/3 lineup ) is somewhat defeated by their adoption of the M4/3 notion of lens that price a lot but perform a little.

So in a very generalized manner, one can say Olympus indeed is in such situation. Or more precisely they are at a very major junction, deciding on where to go, and that where can mean making it or not ...

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