Summary of recent statements by Olympus

Started Sep 22, 2010 | Discussions thread
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LinusP
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Summary of recent statements by Olympus
Sep 22, 2010

Things are evolving so quickly that I'm having a hard time keeping up. Here's what I've been able to put together recently; hopefully it helps others:

1. Just as the E-5 was introduced, Amateur Photographer published an article with quotes from Olympus UK's Consumer Marketing Manager and Europe spokeswoman to the effect of:

  • All cameras will be mirrorless in the future.

  • There will always be an Olympus camera body available (whether DSLR or mirrorless) to take advantage of Four Thirds lenses.

  • Four Thirds will continue to be supported until other technology catches up.

More details at these links:

2. Also as the E-5 was introduced, an interview was posted to Olympus Japan's E-5 site saying E-3 and E-30 owners should look to the E-5 and E-xxx customers to the PEN series ( http://olympus-imaging.jp/product/dslr/e5/special/story/page04.html , needs translating from Japanese).

3. Then Quesabesde published an interview with Olympus' European Marketing Manager. In a nutshell, he said:

  • The future is mirrorless. Even the Olympus flagship will become mirrorless once performance is equivalent to DSLRs.

  • All development on Four Thirds lenses has stopped, including the 100mm macro.

More details at these links:

4. Then Olympus clarified that:

  • Although no Four Thirds lenses are currently being developed, they may be in the future.

  • Four Thirds lense production will continue even though new lenses aren't actively being developed.

Link: Olympus underlines their commitment to maintaining the Four Thirds System: http://www.43rumors.com/olympus-underlines-their-commitment-to-maintaining-the-four-thirds-system/

5. Then Olympus Japan's DSLR Product Manager was interviewed at Photokina, reiterating statements from the E-5 interview above and clarifying that the product range will include PENs and a DSLR flagship until performance is equivalent.

More details at these links:

6. And most recently, Reinhard Wagner reported some things after discussions, presumably with folks at Olympus:

  • FT will continue to be developed.

  • At this time only the E-5 is being produced, all other E-cameras have been discontinued and are being sold from stock.

  • The E-5 is not expected to be the last E-series camera with a mirror.

  • FT will only be replaced by a mFT pro body after the mFT pro body is deemed an advancement in all areas over the FT pro body.

  • The development capacity of Zuiko is currently being focused on mFT developments, FT development has not been stopped. The statement by Mr. Garcia in respect to this is incorrect.

  • All lenses are available and remain in production. There are also no internal discontinuations.

Link: Report from Reinhard Wagner regarding FT: http://forums.dpreview.com/forums/readflat.asp?forum=1022&thread=36400885

I'm sure I've missed a few things along the way, so feel free to correct, clarify, and add to this. However, please keep your comments factual . There are plenty of other threads discussing whether or not some of these decisions meet the needs of folks around here.

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