The most obvious failure regarding the E-5

Started Sep 18, 2010 | Discussions thread
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The most obvious failure regarding the E-5
Sep 18, 2010

Relates not to Olympus or the camera, but to all the people who spent months declaring what Olympus "has to do" to supposedly remain competitive with Canon and Nikon prosumer dslrs, without ever realizing that it's Olympus' own dang business how and why they design and market cameras.

Olympus may well have set out to do exactly what they intended to do with the progress of the m4/3 in relation to the E-5. Any presumed failure has resulted from people setting expectations independent of what Olympus has actually been saying.

Look at how much stock was placed in rumors about such things as modular design, mirrorless body, and other supposedly "revolutionary" features. Yet, Olympus never once said that was their intent for the E-5. It was only theory and rumor coming from people who have little better to do than theorize and spread rumors.

And now, to make matters even more laughable, we have a lot of seemingly clueless people expressing indignation at their own failure to pay attention to what Olympus has been saying since introducing the m4/3.

Those who were around when Olympus introduced the OM system know that historically, Olympus has never attempted to compete directly with the pro systems from Nikon or Canon . What proved successful for Olympus during the OM period was developing cameras that fit a niche desired by certain photographers. I see no reason to assume that they are not sticking to that philosophy as they develop the m4/3 line in conjunction with reducing the 4/3 dslr line.

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Some people operate cameras. Others use them to create images. There is a difference.

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