Olympus and credibility ...

Started Sep 17, 2010 | Discussions thread
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cathal gantly
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Olympus and credibility ...
Sep 17, 2010

Given that Olympus have decided to let the E system die off slowly, the question must surely be asked about their credibility with regards to promises, plans, and actual delivery. Consider the now terminally-ill E system.

Launched in a flurry or press and PR about how it was the only system designed for digital from the ground up, with the added promise to deliver smaller, compact systems. The reality was it never challenged the APS-C let alone the FX sized systems, despite their “film heritage”, and despite the early promise, the E3 (and now E5) destroyed the myth of smaller equipment.

Updates and upgrades took far to long to arrive. The desired upgrades were late and underwhelming, while the insignificant changes were fast and furious! The lens roadmap came and went, with optics that people wanted not delivered, while yet more zooms were always there.

All of which begs the questions:

  • Is the E system one of the most spectacular failures in terms of delivered product against potential?

  • The micro four thirds system has huge potential, but given how Olympus mucked up the E system, would you trust them to deliver on the potential that the micro system has to offer?

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