Why are we not seeing more inbuilt GPS Geotagging in these cameras?

Currently i have a canon dsrl, looking to move to something smaller but would really like to get into geotagging are there any cameras on the horizon that are going to offer a no hassle inbuilt solution which is as painless as enabling it and taking pictures?

There are lots of different solutions out there, but they all rely on add-ons or the use of software to calculate where you were at a specific time.

or am i one of only a few who would like to see this kind of thing built into a camera?

comments?