K-r will struggle

Started Sep 9, 2010 | Discussions thread
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K-r will struggle
Sep 9, 2010

It won't do as well as K-x for several reasons

(1) K-x (body-only) was released at $649 last year. Body-only for K-r is on amazon for $799. That's $150 more launch price.

(2) This year the competition is much tougher and cheaper. K-x was the cheapest
"mid-range" (DPR designation) last year.

(3) Nikon D3100 (including the 18-55 lens) is $699 on amazon. One-hundred dollars cheaper plus the kit lens, but 2 extra MP CMOS sensor with better video (1080p) and AF during video (not to forget D90's successor D7000 coming that will be only about $200 more than K-r at MSRP).

(4) Canon 550D is about $100 more expensive (includes the kit) but has the brand name recognition, 6 more MP, and better video again.

(5) The mirrorless market is far hotter this year(Samsung NX100, Nx 10, GH2 coming this month, Sony Nex cameras) and most are cheaper (with EPL1 for $500 on amazon (including the kit lens) and Nex-3 for $549 with 16mm or $600 with 18-55).

(6) Last year Sony had no camera with video, and Sony cameras with CMOS sensors without the video were $100 to $300 more expensive than K-x. This year Sony's mid-range models are cheaper than K-r, with better video, more MP and specs (A33 has an MSRP of $649 and A55 for $749 .. $150 to $50 cheaper).

This leaves people who already own Pentax lenses who might buy it, but the problem is:

(1) Would K-x owners see enough reasons to upgrade? ($800?) I don't think so.

(2) People who own K-7 and didn't buy Kx won't buy K-r either. They might wait for K-5 (if rumors are true).

In short, it would be a tough struggle.

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