3 new FF lenses tomorrow?

Started Jul 26, 2010 | Discussions thread
Magnus W
Contributing MemberPosts: 854
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Re: Not bad ...
In reply to Dennis, Jul 27, 2010

The "easy choice" labeling is a little nauseating. It emphasizes Sony's emphasis on consumers in their strategy.

I'm not sure I agree. Their strategy is as follows:

1) Suck in consumers with a lot of nice entry-level bodies covering every base
2) Offer an affordable lens upgrade path
3) PROFIT

Remember that a normal entry-level camera buyer won't buy the CZ 85/1.4, not even a used Minolta 85. Most don't add to the lineup and a lens costing three times the camera is a no-no, even one costing the same as the camera in most cases. But they might be tempted by an affordable portrait (or other "specialty") lens. I think they are being quite shrewd.

More Sony buyers = more money for Sony = bigger lineup for brand-building reasons if nothing else = good for all of us.

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