What Sony needs to do to hit the NEX home run

Let's collect points on what Sony needs to do to hit the NEX home run. User interface, parameter control in video mode, lens pre-launch quality control already discussed, what else?
Here is one thing as a starter:

For the DSLR users shooting RAW who will add a NX as everyday mini SLR:
Push NEX RAW compatibility with Adobe (LR3 coming!) and Apple (Aperture 3)

• should not be hard technologywise as Sony's current IDC already reads NEX RAW, but remember how long it took to see full ALPHA DSLR RAW support, especially with Apple? Not again, please!

What NEXt?
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Ralf
http://RalfRalph.smugmug.com/