Mirrorless Cameras Due in May?

Started Apr 16, 2010 | Discussions thread
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Mark VB
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Mirrorless Cameras Due in May?
Apr 16, 2010

Thom Hogan, normally a very reliable source of information regarding the photo industry, stated in an article on his website that the Sony mirrorless cameras would be unveiled in May. His comment arose in the context of discussing what he would do if he was in charge of Nikon, and what his three-year plan would be. I quote in part:

Sometimes you get caught up in tectonic plate shifts of market demand when you're not ready. This generally means that you have to start gap-plugging development teams and push them as fast and as hard as you can. Mirrorless is one of those areas that is triggering that kind of development right now (Sony's camera will be introduced in May; not yet sure when Nikon's will be introduced). The good news is that the camera companies all have the ingredients to produce what Olympus has produced so far: you just take your low end DSLR, remove the mirror and viewfinder, plug in your compact focusing algorithms, and package it all back up. The only big decision comes with lenses, where you need to think about the future of the mount and what options users really want (Sony is making a 24mm equivalent prime: congratulations, they got a sophisticated user want correct, though they still need a 50mm equivalent prime, too).

The full article is here:

http://www.bythom.com/design2010.htm (you need to scroll down to the bottom, and his April 12 update).

Of course, I have no way of knowing if this will come to pass or not. However, it does make sense as a May release would allow the camera to be available for the summer holiday selling season (and from memory, lots of significant camera introductions have occurred in May over the years). No idea what it might mean for the A700 "replacement."

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