Dyxum user talks about future Sony plans...

Started Oct 24, 2009 | Discussions thread
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jackdeparte
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Dyxum user talks about future Sony plans...
Oct 24, 2009

He says:
" I have some inside info.

Sony is preparing to introduce EVIL cameras. They will have 3 lines.

A230-550 - low end - eventually will be phased out - within a decade - Sony considers this to be an interim format.
EVIL LINE - full line eventually - basically 35 mm replacement
A800-1000 - pro - basically MF format replacement

The effort goes now to the EVIL models, with new Zeiss and Sony lenses. They will have superior video with high performance contrast focusing.

The evil cameras will be small, high performance; you'll be able to use older lenses with an adopter. The cameras will be "APSC CMOS size" based. Because of close flange distance, therefore smaller diffraction, lens design will be simpler, smaller, and resolution will be on par with FF. With checkerboard pixel pattern, similar to their ClearVid CMOS pattern, expect 25 MP cameras with 50 MP performance soon, but not initially.

Don't expect A700 replacement. A new EVIL camera will be a replacement - with two models - one will be 14 MP, another one will be 18 MP.

A700 is a real bargain. Get it when you can. The EVIL model will cost a lot more, but will be superior.

Sony will come out with less and more expensive FF bodies.

Future concentration will be EVIL and FF.

Sony just introduced two HD camcorders. Their XDCAM PMW-350 and EX1R. The #350 has better performance than Sony's HDCAM 900, which used to cost $150K with a lens. The new model is about $22K with lens.

Technology is marching on. Sony is in the forefront of this technology. Just as they lead the worldwide broadcast field, with convergence of video and still photography, they aim at being the world still camera leader. Don't think that the convergence happened already. The future cameras will be quite different, and so will be the way photographs are taken and displayed. Think 3D and ability to select picture from before to after you push the trigger.

Don't think that Sony is lagging in introducing new APSC technology. They will be introducing superior technology. "

found in http://sonyalpharumors.com/

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