S90 Warning - LCD easy to scratch

I've picked it up from BestBuy on the way home last Fri. And after being in my pocket for just a couple of days, the LCD shows marks now. They're not exactly scratches but you can definitely see a few marks. I think it's due to the anti-reflection coating.

I bought it as a pocket camera so I'm definitely planning to just carry it in my pocket and not put it in a case or a belt. I'm planning to to put a screen protector. I normally use bestskinsever and they have a DIY one, which I can cut to the size.

So just a a word or warning to the current and future owners - just be careful. BTW, I'm in no way affiliated with any screen protector companies.