The E-P1 concept: Some of you dont get it right

Started Jun 19, 2009 | Discussions thread
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mad_823
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The E-P1 concept: Some of you dont get it right
Jun 19, 2009

Oly wants to have a bigger share of the DC market with E-P1 and following m4/3 cameras. BUT they are going for the P&S digicam users, NOT the DSLR users. Because P&S market is 5x bigger then DSLR. They want to sell more expensive toys to P&S users. P&S user is used to and quite happy without EVF or OVF. Oly's promise is to give them better image quality thanks to the larger sensor. P&S user does not want bulky DSLR size. (And by the way I think 80% of P&S -> DSLR upgraded users use only the kit lens...)
And of course Oly will broaden their choice.
So businesswise E-P1 is the perfect device for Oly's m4/3 start.

The only thing one may miss is a tiny flash. (used for 2-3% of all shots...)

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